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Google previously announced (at its I/O developer conference) the creation of a Places API as part of the Google Maps API. That Places API is now open for business and being made available to third party developers. Booyah’s MyTown “check-in” app is one that has already been using it. In short all the information and data […]

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Have you ever heard the phrase search engine optimization (SEO) architecture? At first glance, it might seem like a good idea…but maybe not. Learn about 2 critical usability tests that help SEO professionals not make critical architecture errors.

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I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using – is honest in how it promotes itself.

Consider these two claims that AdWords makes:

1) Get started in minutes.

2) “You specify how much you’re willing to pay per click or impression. There are no minimum spend requirements.”

The first claim is obviously nonsense.

If you own a website or a blog at some point you have to try and predict the future. Yes, in order to really be successful online you might find yourself going to extraordinary lengths in order to really increase traffic and visibility for your website. Try to think about the largest businesses and events in your industry and take this approach.

Product Launches:

Try to isolate some of the biggest companies in your space and set up some Google alerts for all their news related…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Street Slide: Microsoft’s Next Killer Maps App? At the SIGGRAPH 2010 event this week in Los Angeles, Microsoft researchers showed off a next-generation tool for browsing street-level imagery. It’s called Street Slide, and it […]

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That’s one of the big questions people are asking after yesterday’s launch of Facebook Questions. While many have assumed the answer would be “yes,” a Facebook spokesperson tells us that assumption is wrong. Currently, search engines cannot access questions and answers through our Questions product. That may be something we consider for the future but have […]

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The world’s most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted.

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Ranking higher in search engines is something that every business is trying to do (or at least they should be). If you search the web, there will be no end of advice on how this or that will get you to rank better. This sea of information can lead to decision paralysis when it comes to actually implementing a search engine optimization (SEO) strategy. This post pulls all this together into a practical blueprint for ranking higher in search.

Step 1: Do Keyword Research

First, pick a set of…

Before the revamped Google Image Search design went live 9 days ago, there was a clear and quick way to report offensive images to Google. In fact, Google released the report offensive image feature just about a year ago, due to complaints. Now, that feature is no longer found in the new design. Here […]

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Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A rapidly-increasing number of smartphone users — combined with faster mobile technology, better search offerings, and higher advertiser engagement — suggests that consumers will be more likely than ever to […]

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